Official Pickup Trucks

by Davey CoombS

For as long as there has been dirt bike racing, pickup trucks have been a part of the sport. They are the easiest way for most of us to get our bikes to and from wherever we go to ride or race. As a result, automakers have long sponsored motocross racers, race teams and big events and series. In the nascent years of Pro Motocross, Datsun (later rebranded as Nissan) sponsored the 500cc U.S. Grand Prix at Carlsbad. Motocross Action gave a new pickup truck to its Rider of the Year, the brand depending on the current SX or MX series sponsor.

We are deeply rooted in Moto—We’ve been here all our lives. Back in 1998 when we turned an underground newspaper into a shiny color magazine, it immediately changed the game with its unprecedented depth of coverage, sense of humor, and access to the sport’s biggest names. Today, our readers know they can go to Racer X Online for all the news, race results, and event coverage they need, and then enjoy even more detail and perspective in the pages of Racer X Illustrated. The mag offers a chance to learn something new on every page and stay connected with the people and personalities that shape our sport—the competitors out on the racetrack, as well as the ones behind the scenes—through our exclusive deep-dive stories and columns.

Our trademark has always been insider knowledge from the experts who are at the races and around the sport. We have long prided ourselves on our unparalleled race reporting and detailed storytelling. We go deep with the riders and teams to provide comprehensive coverage you won’t find anywhere else—all with first-class photography and design. It’s a full education in motocross past, present, and future.

Davey Coombs
Editor-in-chief & Founder
Racer X Illustrated