Voicebox
@JASONWEIGANDT
BY JASON WEIGANDT
After the 2020 season, the GEICO Honda team shut down after more than twenty years in the sport. GEICO, the title sponsor, decided to spend its money elsewhere, a constant fear for all teams in all motorsports. In the heyday of NASCAR in the 1990s, when teams gathered huge sponsorship deals, companies didn’t have to choose between the hood of a race car and a targeted ad on a cell phone via Google or Facebook. The bean counters know how effective those digital ads are, so it’s a lot harder to convince them to spend big money to get on the hood of a car or the radiator shroud of a dirt bike. Sponsoring a team gives the corporate execs access to other corporate execs at the races, and a race day bro-down session could result in a business deal that justifies the sponsorship. Maybe the team can collect enough data, like customer emails, to compete with Google’s digital attack. Or maybe a marketing VP just likes racing. Such opportunities are few and far between these days.
We are deeply rooted in Moto—We’ve been here all our lives. Back in 1998 when we turned an underground newspaper into a shiny color magazine, it immediately changed the game with its unprecedented depth of coverage, sense of humor, and access to the sport’s biggest names. Today, our readers know they can go to Racer X Online for all the news, race results, and event coverage they need, and then enjoy even more detail and perspective in the pages of Racer X Illustrated. The mag offers a chance to learn something new on every page and stay connected with the people and personalities that shape our sport—the competitors out on the racetrack, as well as the ones behind the scenes—through our exclusive deep-dive stories and columns.
Our trademark has always been insider knowledge from the experts who are at the races and around the sport. We have long prided ourselves on our unparalleled race reporting and detailed storytelling. We go deep with the riders and teams to provide comprehensive coverage you won’t find anywhere else—all with first-class photography and design. It’s a full education in motocross past, present, and future.
Davey Coombs
Editor-in-chief & Founder
Racer X Illustrated
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